I’m a brand team’s best friend, dive in!
I’ve had a hand in conceiving and launching a number of brands, some of which have earned global recognition. I truly enjoy the process.
LAUNCHES
ACCIDENTALLY WES ANDERSON [BRAND / mgmt]
An influential & beloved brand built from the ground up. Est 2017, the platform includes an award-winning website, newsletter, exhibition program, and social media channel. The eponymous NYT Bestseller is published in 7 languages. Big in Japan.
House of the Hatter [concept / EVENT / BRAND]
An impeccably-curated, digitally-minded social event for artists, brands, and their future advocates to experience the Alternative Now. Learn about the party that is changing the way brands gain influence.
Webster Hall - Girls & Boys [BRAND]
Tap the zeitgeist and roll out a refresh for NYC's longest-running tastemaker party. As fun as it sounds.
Webster Hall - GOTHAM [brand]
Round two with Webster Hall. This time for the venue's biggest party of the week. Saturday nights got a whole lot darker.
Sea Cuisine - USA taco tour [event & digital marketing]
Who doesn't love: Summer, Tacos & Outdoor Events? That's right, no one. It was a pleasure to combine all three in order to bring free treats to the people!
PRODUCTION SHOPS - POSITIONING [BRAND / digital / marketing]
One of the toughest challenges is to create a brand for a creative company. I’ve been responsible for doing so thrice. These teams of passionate storytellers needed to “look the part” and attract top talent and clients. Missions accomplished.